About The Lab
Who We Are
The Forecast Lab is a small business support studio built for founders who want clarity — not confusion.
We help small businesses, Etsy sellers, and early-stage brands understand where they are, where they’re heading, and how to grow in a way that feels realistic and manageable.
We’re not a big consultancy.
We’re not here to upsell you endlessly.
And we’re definitely not here to bury you in buzzwords.
We blend AI-powered insight with real human understanding, so every recommendation actually makes sense for your business.
Why We Exist
Too many small business owners are left guessing.
You’re told to “do SEO,” “fix your branding,” “post more,” or “get on Shopify” — but no one explains what that actually means for you, or where to start.
We created The Forecast Lab to fix that.
Our goal is simple:
👉 Turn confusion into confidence
👉 Turn information into action
👉 Turn “I don’t know” into “I’ve got this”
What We Do Differently
Most consultants hand you a generic strategy and walk away.
We don’t.
✔ Everything is tailored to your business
✔ Everything is written in plain English
✔ Everything is designed for small budgets and real people
✔ You always know why we’re suggesting something
We don’t believe growth should feel intimidating — it should feel empowering.
Who We Help
We work best with:
• Etsy sellers ready for the next step
• Small businesses with “not quite right” websites
• Founders feeling overwhelmed or stuck
• Side hustles turning into real businesses
• Brands who want guidance, not judgement
If that sounds like you — you’re in the right place.